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Wednesday, March 29, 2017

Straub Brewery Launches First of Three New 2017 Craft Beer Samplers

Straub Brewery Launches
First of Three New 2017 Craft Beer Samplers 

St. Marys, PA – Throughout March and April, Straub Brewery is launching the first of its three 2017 craft beer samplers as part of the new “Peter Straub Signature Brews” series. Adventure Series 1 will feature four of Straub’s popular craft beer styles: Wild*Boy Hopped Lager (IPL)Tight Lines Ale (Kölsch)Boulder Bock (Mailbock), and Ridge Top Runner (Vienna)

The limited-release Adventure Series 1 is available throughout Pennsylvania while supplies last in 12-packs, which include three bottles of each of these traditional German-style beers, as well as limited draft at your local tavern. 

“This new series celebrates our 145-year-old legacy as a craft brewer and the Fiercely Independent spirit of the PA Wilds region that Straub Brewery has called home since the 1870s,” said Straub Brewery President and CEO William Brock. “These beers embody the best of what life has to offer; and pay tribute to the people and the incredible places where we work, live, and play.”

The “Peter Straub Signature Brews” series of three Adventure Packs honors Straub Brewery Founder Peter Straub, who left Germany at age 19 and travelled to the U.S. in search of the American Dream with only a few coins sewn into his jacket and a recipe for beer. Seven generations and 145 years later, Peter’s courageous and adventurous pursuit of living life to the fullest endures in every Honestly Fresh™ and Fiercely Independent™ craft beer produced by his historic American Legacy Brewery™. 

The names of the 12 craft beers in the “Peter Straub Signature Brews” series are inspired by the vast outdoor activities and destinations in the 12 ½ counties of Straub Brewery’s home region, which is known as the Pennsylvania Wilds™. This area boasts 2.1 million acres of public land and is one the largest blocks of green between New York City and Chicago with over 50 million people who live within a 6-hour drive of this region. 

As a nod to this unique combination of heritage, home, and award-winning flavor, each craft beer bottle label in the “Peter Straub Signature Brews” series displays both Peter Straub’s autograph and a destination-specific GPS coordinate to help drinkers and explorers alike kick-off their next adventure into the great wide open of the PA Wilds™ or wherever their hearts may lead them.

In addition to the new Adventure Series 1, Adventure Series 2 (styles to be featured: Dunkel, Helles, Hefeweizen, and Oktoberfest) will be released in late summer/early fall to coincide with Oktoberfest celebrations and autumn road trips, and Adventure Series 3 (styles to be featured: Dobbelbock, Pilsner, Altbier, and 1872 Lager—a pre-Prohibition-style Lager) will be released in late fall/early winter in time for the holiday party season.
Adventure Series 1 Features:

Wild*Boy Hopped Lager (IPL)
Named after the popular Wild Boy Run stream and back road in the PA Wilds™ region, Wild*Boy Hopped Lager honors the adventurous drive of Fiercely Independent™ beer drinkers everywhere. This India-style Pale Lager combines traditional IPA malts and American hops with Straub Brewery’s 145-year cold-conditioned lager brewing legacy. The blend of hops provides citrus, spice, and floral aromas, and a refreshing grapefruit taste. Straub Brewery’s lager yeast and cold conditioning provide the clean, refreshing, lager finish. 

Because of its popularity, Wild*Boy Hopped Lager is also offered solo as a year-round craft beer by Straub Brewery.

Wild*Boy Hopped Lager pairs well with: steak; turkey; pork roast; scrambled eggs; white garlic pizza; deep-fried veggies; snacks, such as vegetable chips, popcorn, and cashews; and pecan pie. 

Straub Brewmaster Vince Assetta: “Wild*Boy Hopped Lager is the creation of modern American craft brewing and our 145 years of lager brewing traditions. This beer is packed with big bold flavors that naturally embolden the Fiercely Independent attitude that is so at home here in the wilds of Pennsylvania.”

Tight Lines Ale (Kölsch)
A medal-winner at the 2016 World Beer Cup, Tight Lines Ale pays tribute to the thousands of miles of trout streams, lakes, and recreational waterways flowing through the PA Wilds™ region, and the people who enjoy them. Tight Lines Ale calls to mind popular places like Pine Creek, First Fork, Tionesta Creek, Cedar Run, East Branch of the Clarion, Slate Run, and Freeman Run— where generations of Fiercely Independent™ outdoor enthusiasts have fished, relaxed, and partied. 

Tight Lines Ale also extends accolades to the past generations of leadership who had the foresight to ensure that these legendary streams were secured as public waters open to everyone for all time. 

This Kölsch-style all-malt ale is Straub Brewery’s take on the classic style from the Cologne brewing tradition. Its light and refreshing profile nicely complements the renewing spirit of spring and early summer. 

Tight Lines Ale pairs well with: freshwater trout and walleye; fresh fruits and salads; grilled veggies, chicken, and burgers; kabobs; French toast; and fruity desserts. 

Straub Brewmaster Vince Assetta: “There are not many better feelings than having a nice trout pulling hard on the end of your fly line, except maybe popping the top off an ice-cold Tight Lines Ale! Come fishing season, you can count on finding some Tight Lines Ales in my cooler. I’ll also let you in on a little secret: the GPS coordinates on the Tight Lines Ale label will lead you to one of my favorite fishing spots in the PA Wilds.”

Boulder Bock (Maibock)
Boulder Bock is offered in recognition of the countless trails, scenic views, hills, mountains, and natural formations located throughout the PA Wilds™ region. It speaks to the adventure seekers everywhere, who like to hike, climb, hunt, or simply find that certain kind of satisfaction from experiencing the natural prominence of the northern Pennsylvania wilderness. 

Whether it’s Hyner Point, Denton Hill, Rim Rock, Jake’s Rock, Bilger’s Rock, Thunder Mountain Trail, Mount Tom, or the iconic Pine Creek Gorge of the PA Grand Canyon, Boulder Bock embodies the indomitable spirit of the PA Wilds™ and the millions of Fiercely Independent™ residents and tourists who enjoy it annually.

Brewed with a unique combination of German and American ingredients, this Maibock-style all-malt, pale-colored bock lager is a traditional spring release—"Mai" is German for May. 

Boulder Bock pairs well with: spring stews and soups; seafood, such as lobster, seasoned shrimp, and crab cakes; grilled cheese sandwiches; turkey, chicken, or veggie subs; spaghetti and meatballs; brunch omelets, and vanilla desserts. 

Straub Brewmaster Vince Assetta: “Boulder Bock’s rich malty flavor, balanced by the European-style hop character, is perfect for welcoming spring to north-central Pennsylvania, or wherever you call home.”

Ridge Top Runner (Vienna)
Ridge Top Runner is named in respect to the thousands of acres of lush and pristine forests, state parks, and untouched game lands within the PA Wilds™ region. It also pays homage to the rich history of the logging industry in the region and the Fiercely Independent™ people who worked in the woods building the infrastructure and establishing our communities. 

Annually, tens of thousands of locals and tourists from across Pennsylvania and the country cruise through these areas to picnic, hike, hunt, sightsee, and enjoy the best of what nature has to offer. Destinations like the Allegheny National Forest, Hearts Content, PA Grand Canyon, Devil’s Elbow, Buzzard Swamp, and Ole Bull State Park are places where fun and fresh air are seamless complements to the smooth, malty notes of Ridge Top Runner. 

This Vienna-style all-malt, amber lager is Straub Brewery’s take on the classic style from Viennese and Munich brewing traditions. It is a balanced beer, with just enough flavor and aroma to please a wide range of drinkers. 

Ridge Top Runner pairs well with: hot wings; grilled kabobs; baked ham; stuffed pork chops; salmon and tuna; hot dogs and burgers; pizza; tacos; and chocolate desserts. 

Straub Brewmaster Vince Assetta: “Ridge Top Runner is first and last a balanced and symmetrical beer. The pale amber color is followed by a mild and malty initial taste, and then just enough hop character to keep you going back for more. Extremely smooth and drinkable, be sure to share this Vienna lager with your friends who appreciate great lager beers.

About Straub Brewery

Straub Brewery, Inc. is an international award-winning brewery founded in 1872 by German immigrant Peter Straub, who, at age 19, left his family and homeland in search of the American Dream. Today, Straub Brewery is an American Legacy Brewery™. 
Located in St. Marys, PA, Straub Brewery is one of the oldest and most historic breweries in the United States, and is still owned and operated by its founding family, now into its sixth and seventh generations. Fodor’s Travel named Straub Brewery one of the “5 Best Places in America to Drink American Beer.” 
Straub Brewery produces Straub American Lager, Straub American Light Lager, Straub American Amber Lager, Wild*Boy Hopped Lager (India Pale Lager), and 1872 (Pre-Prohibition Lager), as well as the “Peter Straub Signature Brews” series of craft beer styles, such as Kölsch Ale, Vienna Lager, Dunkel, Helles, Doppelbock, Maibock, Altbier, Oktoberfest, Pilsner, and Hefeweizen. 
Straub Brewery has been the recipient of numerous awards, including Gold (Straub Dunkel) and Silver (Straub American Amber Lager) medals from the 2017 Best of Craft Beer Awards; Gold (Straub American Lager) and Bronze (Straub American Light Lager) medals from the 2016 U.S. Open Beer Championship; Bronze medal (Straub Kölsch Ale) from the 2016 World Beer Cup; a Silver medal (Straub Dunkel) and three Bronze medals (Straub Amber Lager, Straub Doppelbock, and Straub 1872 Lager) from the 2016 Raise A Glass Competition; the 2016 “Leadership in Reusable Packaging” Award from the Pennsylvania Resource Council for its 16-ounce Straub American Lager returnable package; and a 2015 “Brewer Partner of the Year” Award from the National Beer Wholesalers Association.
Recently, Straub Brewery was a filming location for the 10th Anniversary season of the popular FIREBALL RUN adventure-travel TV series, which will air in 2017.
For more information and to connect with Straub Brewery on social media, please visit: www.StraubBeer.com.

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