Straub Brewery Launches
First of Three New 2017 Craft Beer Samplers
St. Marys, PA – Throughout
March and April, Straub Brewery is launching the first of its three
2017 craft beer samplers as part of the new “Peter Straub Signature
Brews” series. Adventure Series 1 will feature four of Straub’s popular
craft beer styles: Wild*Boy Hopped Lager (IPL), Tight Lines Ale (Kölsch), Boulder Bock (Mailbock), and Ridge Top Runner (Vienna).
The
limited-release Adventure Series 1 is available throughout Pennsylvania
while supplies last in 12-packs, which include three bottles of each of
these traditional German-style beers, as well as limited draft at your
local tavern.
“This
new series celebrates our 145-year-old legacy as a craft brewer and the
Fiercely Independent spirit of the PA Wilds region that Straub Brewery
has called home since the 1870s,” said Straub Brewery President and CEO William Brock. “These
beers embody the best of what life has to offer; and pay tribute to the
people and the incredible places where we work, live, and play.”
The
“Peter Straub Signature Brews” series of three Adventure Packs honors
Straub Brewery Founder Peter Straub, who left Germany at age 19 and
travelled to the U.S. in search of the American Dream with only a few
coins sewn into his jacket and a recipe for beer. Seven generations and 145 years later,
Peter’s courageous and adventurous pursuit of living life to the
fullest endures in every Honestly Fresh™ and Fiercely Independent™ craft
beer produced by his historic American Legacy Brewery™.
The
names of the 12 craft beers in the “Peter Straub Signature Brews”
series are inspired by the vast outdoor activities and destinations in
the 12 ½ counties of Straub Brewery’s home region, which is known as the
Pennsylvania Wilds™. This area boasts
2.1 million acres of public land and is one the largest blocks of green
between New York City and Chicago with over 50 million people who live
within a 6-hour drive of this region.
As a nod to this unique combination of heritage, home, and award-winning flavor, each
craft beer bottle label in the “Peter Straub Signature Brews” series
displays both Peter Straub’s autograph and a destination-specific GPS
coordinate to help drinkers and explorers alike kick-off their next
adventure into the great wide open of the PA Wilds™ or wherever their
hearts may lead them.
In
addition to the new Adventure Series 1, Adventure Series 2 (styles to
be featured: Dunkel, Helles, Hefeweizen, and Oktoberfest) will be
released in late summer/early fall to coincide with Oktoberfest
celebrations and autumn road trips, and Adventure Series 3 (styles to be
featured: Dobbelbock, Pilsner, Altbier, and 1872 Lager—a
pre-Prohibition-style Lager) will be released in late fall/early winter
in time for the holiday party season.
Adventure Series 1 Features:
Wild*Boy Hopped Lager (IPL)
Named
after the popular Wild Boy Run stream and back road in the PA Wilds™
region, Wild*Boy Hopped Lager honors the adventurous drive of Fiercely
Independent™ beer drinkers everywhere. This India-style Pale Lager
combines traditional IPA malts and American hops with Straub Brewery’s
145-year cold-conditioned lager brewing legacy. The blend of hops
provides citrus, spice, and floral aromas, and a refreshing grapefruit
taste. Straub Brewery’s lager yeast and cold conditioning provide the
clean, refreshing, lager finish.
Because of its popularity, Wild*Boy Hopped Lager is also offered solo as a year-round craft beer by Straub Brewery.
Wild*Boy Hopped Lager pairs well with: steak;
turkey; pork roast; scrambled eggs; white garlic pizza; deep-fried
veggies; snacks, such as vegetable chips, popcorn, and cashews; and
pecan pie.
Straub Brewmaster Vince Assetta: “Wild*Boy
Hopped Lager is the creation of modern American craft brewing and our
145 years of lager brewing traditions. This beer is packed with big bold
flavors that naturally embolden the Fiercely Independent attitude that
is so at home here in the wilds of Pennsylvania.”
Tight Lines Ale (Kölsch)
A medal-winner at the 2016 World Beer Cup, Tight
Lines Ale pays tribute to the thousands of miles of trout streams,
lakes, and recreational waterways flowing through the PA Wilds™ region,
and the people who enjoy them. Tight Lines Ale calls to mind popular
places like Pine Creek, First Fork, Tionesta Creek, Cedar Run, East
Branch of the Clarion, Slate Run, and Freeman Run— where generations of
Fiercely Independent™ outdoor enthusiasts have fished, relaxed, and
partied.
Tight
Lines Ale also extends accolades to the past generations of leadership
who had the foresight to ensure that these legendary streams were
secured as public waters open to everyone for all time.
This Kölsch-style
all-malt ale is Straub Brewery’s take on the classic style from the
Cologne brewing tradition. Its light and refreshing profile nicely
complements the renewing spirit of spring and early summer.
Tight Lines Ale pairs well with: freshwater
trout and walleye; fresh fruits and salads; grilled veggies, chicken,
and burgers; kabobs; French toast; and fruity desserts.
Straub Brewmaster Vince Assetta: “There
are not many better feelings than having a nice trout pulling hard on
the end of your fly line, except maybe popping the top off an ice-cold
Tight Lines Ale! Come fishing season, you can count on finding some
Tight Lines Ales in my cooler. I’ll also let you in on a little secret:
the GPS coordinates on the Tight Lines Ale label will lead you to one of
my favorite fishing spots in the PA Wilds.”
Boulder Bock (Maibock)
Boulder
Bock is offered in recognition of the countless trails, scenic views,
hills, mountains, and natural formations located throughout the PA
Wilds™ region. It speaks to the adventure seekers everywhere, who like
to hike, climb, hunt, or simply find that certain kind of satisfaction
from experiencing the natural prominence of the northern Pennsylvania
wilderness.
Whether
it’s Hyner Point, Denton Hill, Rim Rock, Jake’s Rock, Bilger’s Rock,
Thunder Mountain Trail, Mount Tom, or the iconic Pine Creek Gorge of the
PA Grand Canyon, Boulder Bock embodies the indomitable spirit of the PA
Wilds™ and the millions of Fiercely Independent™ residents and tourists
who enjoy it annually.
Brewed
with a unique combination of German and American ingredients, this
Maibock-style all-malt, pale-colored bock lager is a traditional spring
release—"Mai" is German for May.
Boulder Bock pairs well with: spring
stews and soups; seafood, such as lobster, seasoned shrimp, and crab
cakes; grilled cheese sandwiches; turkey, chicken, or veggie subs;
spaghetti and meatballs; brunch omelets, and vanilla desserts.
Straub Brewmaster Vince Assetta: “Boulder
Bock’s rich malty flavor, balanced by the European-style hop character,
is perfect for welcoming spring to north-central Pennsylvania, or
wherever you call home.”
Ridge Top Runner (Vienna)
Ridge
Top Runner is named in respect to the thousands of acres of lush and
pristine forests, state parks, and untouched game lands within the PA
Wilds™ region. It also pays homage to the rich history of the logging
industry in the region and the Fiercely Independent™ people who worked
in the woods building the infrastructure and establishing our
communities.
Annually,
tens of thousands of locals and tourists from across Pennsylvania and
the country cruise through these areas to picnic, hike, hunt, sightsee,
and enjoy the best of what nature has to offer. Destinations like the
Allegheny National Forest, Hearts Content, PA Grand Canyon, Devil’s
Elbow, Buzzard Swamp, and Ole Bull State Park are places where fun and
fresh air are seamless complements to the smooth, malty notes of Ridge
Top Runner.
This
Vienna-style all-malt, amber lager is Straub Brewery’s take on the
classic style from Viennese and Munich brewing traditions. It is a
balanced beer, with just enough flavor and aroma to please a wide range
of drinkers.
Ridge Top Runner pairs well with: hot
wings; grilled kabobs; baked ham; stuffed pork chops; salmon and tuna;
hot dogs and burgers; pizza; tacos; and chocolate desserts.
Straub Brewmaster Vince Assetta: “Ridge
Top Runner is first and last a balanced and symmetrical beer. The pale
amber color is followed by a mild and malty initial taste, and then just
enough hop character to keep you going back for more. Extremely smooth
and drinkable, be sure to share this Vienna lager with your friends who
appreciate great lager beers.
About Straub Brewery
Straub
Brewery, Inc. is an international award-winning brewery founded in 1872
by German immigrant Peter Straub, who, at age 19, left his family and
homeland in search of the American Dream. Today, Straub Brewery is an
American Legacy Brewery™.
Located
in St. Marys, PA, Straub Brewery is one of the oldest and most historic
breweries in the United States, and is still owned and operated by its
founding family, now into its sixth and seventh generations. Fodor’s Travel named Straub Brewery one of the “5 Best Places in America to Drink American Beer.”
Straub
Brewery produces Straub American Lager, Straub American Light Lager,
Straub American Amber Lager, Wild*Boy Hopped Lager (India Pale Lager),
and 1872 (Pre-Prohibition Lager), as well as the “Peter Straub Signature
Brews” series of craft beer styles, such as Kölsch Ale, Vienna Lager,
Dunkel, Helles, Doppelbock, Maibock, Altbier, Oktoberfest, Pilsner, and
Hefeweizen.
Straub
Brewery has been the recipient of numerous awards, including Gold
(Straub Dunkel) and Silver (Straub American Amber Lager) medals from the
2017 Best of Craft Beer Awards; Gold (Straub American Lager) and Bronze
(Straub American Light Lager) medals from the 2016 U.S. Open Beer
Championship; Bronze medal (Straub Kölsch Ale) from the 2016 World Beer
Cup; a Silver medal (Straub Dunkel) and three Bronze medals (Straub
Amber Lager, Straub Doppelbock, and Straub 1872 Lager) from the 2016
Raise A Glass Competition; the 2016 “Leadership in Reusable Packaging”
Award from the Pennsylvania Resource Council for its 16-ounce Straub
American Lager returnable package; and a 2015 “Brewer Partner of the
Year” Award from the National Beer Wholesalers Association.
Recently, Straub Brewery was a filming location for the 10th Anniversary season of the popular FIREBALL RUN adventure-travel TV series, which will air in 2017.
For more information and to connect with Straub Brewery on social media, please visit: www.StraubBeer.com.
No comments:
Post a Comment